Preferred business communication methods for global smartphone users 2020-2021

Published by Laura Ceci, Aug 29, 2023
According to a survey of smartphone users conducted between December 2020 and January 2021 in ten markets worldwide, almost five in 10 respondents preferred receiving business communications via email. Both SMS and WhatsApp were favored by 25 percent of respondents each, while only 12 percent of respondents reported claiming Facebook Messenger as their first choice. Social video platform TikTok was favored by nine percent of the surveyed smartphone users, despite not being a traditional messaging channel.

Preferred messaging channels to receive business communications according to smartphone users worldwide from December 2020 to January 2021

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Release date

June 2021

Region

Worldwide

Survey time period

December 2020 to January 2021

Number of respondents

6,500 respondents

Special properties

smartphone users

Supplementary notes

According to the source, the study includes data for "6,500 smartphone users, 650 in each of 10 countries."

The survey was conducted in 10 markets worldwide: Brazil, China, France, Germany, India, Japan, South Africa, Spain, United Kingdom, United States.

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Statistics on " Mobile messenger and communication apps "

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Overview

4

Benchmark

5

Usage and reach

5

Mainstream messengers

8

Privacy focus

6

Regional spotlight: Messaging apps in China and East Asia

5

Spotlight: Messenger apps for work

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Topics

WhatsApp in BrazilSocial media usage in BrazilWhatsAppInternet usage in BrazilE-commerce in Brazil
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