Market share of TV brands APAC 2024, by country

Published by Statista Research Department, Sep 18, 2024

According to a survey conducted between April 2023 and March 2024, 52 percent of respondents in South Korea owned TVs from Samsung. In Japan, Sharp was the most common TV brand among respondents, with 24 percent owning one.

Market share of television brands in selected Asia-Pacific countries in 2024, by country

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Number of respondents

84,780 respondents

Age group

18-64 years

Special properties

residential online population

Supplementary notes

The original survey question was: "What brand is your main TV?"
For more information, please visit the Global Consumer Survey home page and take a look at our methodology.

Number of respondents:

Australia: n= 12,120

China: n= 24,130

India: n= 24,203

Japan: n= 12,182

South Korea: n= 12,145

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Statistics on " Consumer electronics in the Asia-Pacific region "

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Overview

4

APAC overview

5

Smartphones and wearables

6

Computers and tablets

3

TVs and peripherals

3

Audio devices

3

Leading brands

6

Consumer perspective

3

Further related statistics

15

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