Online trading platform Plus500's marketing budget in 2022 was slightly higher than in 2021, increasing to around 302 million U.S. dollars. However, this was more than double the marketing expenses recorded in 2019, when they stood at 138.9 million U.S. dollars. The increased expenditure appears to have paid off though, with Plus500's new customers increasing sharply compared to 2019.
Selling and marketing expenses of Plus500 from 2017 to 2022
(in million U.S. dollars)
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Marketing expenses in million U.S. dollars
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Plus500. (March 22, 2023). Selling and marketing expenses of Plus500 from 2017 to 2022 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1263103/plus500-marketing-expenses/
Plus500. "Selling and marketing expenses of Plus500 from 2017 to 2022 (in million U.S. dollars)." Chart. March 22, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1263103/plus500-marketing-expenses/
Plus500. (2023). Selling and marketing expenses of Plus500 from 2017 to 2022 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1263103/plus500-marketing-expenses/
Plus500. "Selling and Marketing Expenses of Plus500 from 2017 to 2022 (in Million U.S. Dollars)." Statista, Statista Inc., 22 Mar 2023, https://www.statista.com/statistics/1263103/plus500-marketing-expenses/
Plus500, Selling and marketing expenses of Plus500 from 2017 to 2022 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1263103/plus500-marketing-expenses/ (last visited July 22, 2024)
Selling and marketing expenses of Plus500 from 2017 to 2022 (in million U.S. dollars) [Graph], Plus500, March 22, 2023. [Online]. Available: https://www.statista.com/statistics/1263103/plus500-marketing-expenses/