As of 2022, display advertising accounted for the highest share of online advertising expenditure, namely 51 percent. Search advertising ranked second with a market share of 35 percent.
Distribution of digital advertising spending in Hungary in 2022, by segment
Characteristic
Market share
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IAB Hungary. (March 27, 2023). Distribution of digital advertising spending in Hungary in 2022, by segment [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1263039/hungary-diistribution-of-digital-advertising-spending/
IAB Hungary. "Distribution of digital advertising spending in Hungary in 2022, by segment." Chart. March 27, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1263039/hungary-diistribution-of-digital-advertising-spending/
IAB Hungary. (2023). Distribution of digital advertising spending in Hungary in 2022, by segment. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1263039/hungary-diistribution-of-digital-advertising-spending/
IAB Hungary. "Distribution of Digital Advertising Spending in Hungary in 2022, by Segment." Statista, Statista Inc., 27 Mar 2023, https://www.statista.com/statistics/1263039/hungary-diistribution-of-digital-advertising-spending/
IAB Hungary, Distribution of digital advertising spending in Hungary in 2022, by segment Statista, https://www.statista.com/statistics/1263039/hungary-diistribution-of-digital-advertising-spending/ (last visited July 22, 2024)
Distribution of digital advertising spending in Hungary in 2022, by segment [Graph], IAB Hungary, March 27, 2023. [Online]. Available: https://www.statista.com/statistics/1263039/hungary-diistribution-of-digital-advertising-spending/