Services most bought online in Portugal 2024

Published by Beatriz Luz, Nov 27, 2024

In 2024, e-commerce users in Portugal mostly bought transportation services online, at a share of 38.7 percent. About 34 percent of digital buyers said they had booked accommodation via the internet in the previous three months. In turn, only 12 percent of the online shoppers surveyed purchased electricity, water, or similar services online.

Leading services bought online in Portugal in 2024, by share of e-commerce users

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Release date

November 2024

Region

Portugal

Survey time period

May 16 to August 25, 2024

Number of respondents

8,547 households surveyed*

Age group

16-74 years

Special properties

Respondents who purchased online in the previous three months

Supplementary notes

* The sample was measured and stratified to produce estimates that are representative of the population.

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Statistics on " E-commerce in Portugal "

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Segments

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Online selling

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Main e-retailers

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User demographics

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Shopping behavior

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