Digital products most bought online in Portugal 2024

Published by Beatriz Luz, Nov 27, 2024

Movies, series, or sports programs were the digital products that e-commerce users in Portugal most bought online in 2024. One-third of respondents (35 percent) said they had purchased this kind of online content via the internet in the previous three months. Music made up the second-most demanded digital product category, with around 22 percent of e-commerce users.

Leading digital products bought online in Portugal in 2024, by share of e-commerce users

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Release date

November 2024

Region

Portugal

Survey time period

May 16 to August 25, 2024

Number of respondents

8,547 households surveyed*

Age group

16-74 years

Special properties

Respondents who purchased online in the previous three months; only digital products

Supplementary notes

* The sample was measured and stratified to produce estimates that are representative of the population.

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