Main e-commerce product categories in Portugal 2024

Published by Beatriz Luz, Nov 27, 2024

E-commerce users in Portugal mainly bought clothing, meals, and cosmetics online in 2024. More than seven of every ten survey respondents said they had bought apparel, footwear, or fashion accessories on the internet in the previous three months. Only 2.1 percent of Portuguese online shoppers purchased movies or series in physical format on the internet in the same period.

Leading physical products bought online in Portugal in 2024, by share of e-commerce users

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Release date

November 2024

Region

Portugal

Survey time period

May 16 to August 25, 2024

Number of respondents

8,547 households surveyed*

Age group

16-74 years

Special properties

Respondents who purchased online in the previous three months; only physical products

Supplementary notes

* The sample was measured and stratified to produce estimates that are representative of the population.

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