E-commerce user distribution in Portugal 2023, by number of orders

Published by Beatriz Luz, Apr 25, 2024
In 2023, the highest share of e-commerce users in Portugal (38 percent) had made from three to five online orders in the previous three months. 15 percent of respondents said they had made more than ten online purchases in the same period.

Distribution of e-commerce users in Portugal in 2023, by number of online orders

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Release date

February 2024

Region

Portugal

Survey time period

May 4, 2023 to July 31, 2023

Number of respondents

7,672 households surveyed*

Age group

16-74 years

Special properties

Respondents who bought online in the previous three months

Supplementary notes

* The sample was measured and stratified to produce estimates that are representative of the population.
Estimates were obtained from a sample of 7,672 households with at least one person aged 16 to 74 years and an equal number of persons in that age range.

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