In 2023, the highest share of e-commerce users in Portugal (38 percent) had made from three to five online orders in the previous three months. 15 percent of respondents said they had made more than ten online purchases in the same period.
Distribution of e-commerce users in Portugal in 2023, by number of online orders
Respondents who bought online in the previous three months
Supplementary notes
* The sample was measured and stratified to produce estimates that are representative of the population.
Estimates were obtained from a sample of 7,672 households with at least one person aged 16 to 74 years and an equal number of persons in that age range.
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ANACOM. (February 26, 2024). Distribution of e-commerce users in Portugal in 2023, by number of online orders [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1262964/e-commerce-users-distribution-portugal-orders/
ANACOM. "Distribution of e-commerce users in Portugal in 2023, by number of online orders." Chart. February 26, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1262964/e-commerce-users-distribution-portugal-orders/
ANACOM. (2024). Distribution of e-commerce users in Portugal in 2023, by number of online orders. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1262964/e-commerce-users-distribution-portugal-orders/
ANACOM. "Distribution of E-commerce Users in Portugal in 2023, by Number of Online Orders." Statista, Statista Inc., 26 Feb 2024, https://www.statista.com/statistics/1262964/e-commerce-users-distribution-portugal-orders/
ANACOM, Distribution of e-commerce users in Portugal in 2023, by number of online orders Statista, https://www.statista.com/statistics/1262964/e-commerce-users-distribution-portugal-orders/ (last visited December 21, 2024)
Distribution of e-commerce users in Portugal in 2023, by number of online orders [Graph], ANACOM, February 26, 2024. [Online]. Available: https://www.statista.com/statistics/1262964/e-commerce-users-distribution-portugal-orders/