Share of e-commerce users in Portugal 2024, by gender

Published by Beatriz Luz, Nov 25, 2024

In 2024, the ratio of women who placed orders over the internet was measured at 51 percent, 4.3 percentage points higher than the share of men shopping online. The total share of Portuguese e-commerce users aged between 16 and 74 years old totaled 48.9 percent.

Percentage of e-commerce users in Portugal in 2024, by gender

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Release date

November 2024

Region

Portugal

Survey time period

May 16 to August 25, 2024

Number of respondents

8,547 households surveyed*

Age group

16-74 years

Special properties

Respondents who purchased online in the previous three months

Supplementary notes

* The sample was measured and stratified to produce estimates that are representative of the population.

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