Share of e-commerce users in Portugal 2024, by region

Published by Beatriz Luz, Nov 27, 2024

In 2024, Greater Lisbon ranked first considering the share of e-commerce customers, measuring at almost 58 percent. The regions with the lowest e-commerce penetration could be found in the islands belonging to Portugal where the Autonomous Region of Madeira presented the lowest proportion of users with about 38 percent of the respondents.

Percentage of e-commerce users in Portugal in 2024, by region

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Release date

November 2024

Region

Portugal

Survey time period

May 16 to August 25, 2024

Number of respondents

7,672 households surveyed*

Age group

16-74 years

Special properties

Respondents who purchased online in the previous three months

Supplementary notes

* The sample was measured and stratified to produce estimates that are representative of the population.
Estimates were obtained from a sample of 7,672 households with at least one person aged 16 to 74 years and an equal number of persons in that age range.

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