Lisbon and its metropolitan area had the highest share of e-commerce users in Portugal in 2023. More than five of every ten survey respondents in Lisbon said they had made an online purchase in the previous three months. On average, 44 percent of the people interviewed answered the same at the national level, while Madeira registered the lowest e-commerce penetration, at just 37 percent.
Percentage of e-commerce users in Portugal in 2023, by region
Respondents who purchased online in the previous three months
Supplementary notes
* The sample was measured and stratified to produce estimates that are representative of the population.
Estimates were obtained from a sample of 7,672 households with at least one person aged 16 to 74 years and an equal number of persons in that age range.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statistics Portugal. (November 21, 2023). Percentage of e-commerce users in Portugal in 2023, by region [Graph]. In Statista. Retrieved September 30, 2024, from https://www.statista.com/statistics/1262958/share-e-commerce-users-portugal-region/
Statistics Portugal. "Percentage of e-commerce users in Portugal in 2023, by region." Chart. November 21, 2023. Statista. Accessed September 30, 2024. https://www.statista.com/statistics/1262958/share-e-commerce-users-portugal-region/
Statistics Portugal. (2023). Percentage of e-commerce users in Portugal in 2023, by region. Statista. Statista Inc.. Accessed: September 30, 2024. https://www.statista.com/statistics/1262958/share-e-commerce-users-portugal-region/
Statistics Portugal. "Percentage of E-commerce Users in Portugal in 2023, by Region." Statista, Statista Inc., 21 Nov 2023, https://www.statista.com/statistics/1262958/share-e-commerce-users-portugal-region/
Statistics Portugal, Percentage of e-commerce users in Portugal in 2023, by region Statista, https://www.statista.com/statistics/1262958/share-e-commerce-users-portugal-region/ (last visited September 30, 2024)
Percentage of e-commerce users in Portugal in 2023, by region [Graph], Statistics Portugal, November 21, 2023. [Online]. Available: https://www.statista.com/statistics/1262958/share-e-commerce-users-portugal-region/