Share of e-commerce users in Portugal 2010-2023, by period

Published by Beatriz Luz, Apr 26, 2024

In 2023, the percentage of e-commerce users in Portugal was the highest ever. The share of the population aged 16 to 74 years that had made an online purchase in the previous three months in the same year was 44 percent. When asked about the previous 12 months, the share of e-commerce users was 55 percent in the same period.

Percentage of e-commerce users in Portugal from 2010 to 2023, by time period

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Release date

February 2024

Region

Portugal

Survey time period

2010 to 2023

Number of respondents

7,672 households surveyed*

Age group

16-74 years

Supplementary notes

The sample was measured and stratified to produce estimates that are representative of the population.

Data regarding the previous 12 months can be found here.

Estimates were obtained from a sample of 7,672 households with at least one person aged 16 to 74 years and an equal number of persons in that age range.
The last survey data collection took place between May 4, 2023 and July 31, 2023.

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