In 2019, Scotch whisky brand Chivas Regal owned nearly 29 percent of China's whiskey market based on the consumption volume. China's whiskey market is relatively monopolistic, with the leading five brands taking up around 56 percent of the consumption volume.
Distribution of consumption volume of whiskey in China in 2019, by brand
Characteristic
Share of consumption
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Ries. (August 19, 2020). Distribution of consumption volume of whiskey in China in 2019, by brand [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1262834/china-consumption-share-of-whiskey-by-brand/
Ries. "Distribution of consumption volume of whiskey in China in 2019, by brand." Chart. August 19, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1262834/china-consumption-share-of-whiskey-by-brand/
Ries. (2020). Distribution of consumption volume of whiskey in China in 2019, by brand. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1262834/china-consumption-share-of-whiskey-by-brand/
Ries. "Distribution of Consumption Volume of Whiskey in China in 2019, by Brand." Statista, Statista Inc., 19 Aug 2020, https://www.statista.com/statistics/1262834/china-consumption-share-of-whiskey-by-brand/
Ries, Distribution of consumption volume of whiskey in China in 2019, by brand Statista, https://www.statista.com/statistics/1262834/china-consumption-share-of-whiskey-by-brand/ (last visited August 25, 2024)
Distribution of consumption volume of whiskey in China in 2019, by brand [Graph], Ries, August 19, 2020. [Online]. Available: https://www.statista.com/statistics/1262834/china-consumption-share-of-whiskey-by-brand/