Over-the-top (OTT) viewer penetration rate in South Korea 2022, by service

Published by Statista Research Department, Mar 12, 2024
According to a survey conducted in South Korea, around 66 percent of respondents stated they viewed online videos via the well-known over-the-top (OTT) service YouTube in the previous year. YouTube showed the highest viewer penetration rate among OTT services available in South Korea. This was followed by Netflix and Tving.

Viewer penetration rate for over-the-top (OTT) videos in South Korea in 2022, by service

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Release date

February 2024

Region

South Korea

Survey time period

July 21 to October 20, 2023

Number of respondents

6,708 respondents

Special properties

survey conducted via e-mail, post, telephone, and face-to-face interviews

Supplementary notes

* Twitch discontinued its service in South Korea in February 2024.

Multiple answers were allowed.

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