In 2020, nearly 80 percent of online stores in the segment of electric household appliances retail were present on VKontakte. About one half of the stores share used YouTube to promote their products.
Share of online household appliances shops having social media accounts in Russia in 2020, by platform
The study included online stores specializing in retail of household appliances, gadgets, spare parts & accessories for equipment, cartridges, computer equipment, smartphone & tablets, photographic goods, and goods for security systems.
A total of 148 online stores of electronics and household appliances were taken into consideration. Of which 146 were online electronics retailers listed in the top-1000 Russian online stores, and the two largest universal marketplaces - wildberries.ru and ozon.ru.
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Data Insight (RU). (August 25, 2021). Share of online household appliances shops having social media accounts in Russia in 2020, by platform [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1262690/russia-household-appliances-e-shops-presence-on-social-media/
Data Insight (RU). "Share of online household appliances shops having social media accounts in Russia in 2020, by platform ." Chart. August 25, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1262690/russia-household-appliances-e-shops-presence-on-social-media/
Data Insight (RU). (2021). Share of online household appliances shops having social media accounts in Russia in 2020, by platform . Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1262690/russia-household-appliances-e-shops-presence-on-social-media/
Data Insight (RU). "Share of Online Household Appliances Shops Having Social Media Accounts in Russia in 2020, by Platform ." Statista, Statista Inc., 25 Aug 2021, https://www.statista.com/statistics/1262690/russia-household-appliances-e-shops-presence-on-social-media/
Data Insight (RU), Share of online household appliances shops having social media accounts in Russia in 2020, by platform Statista, https://www.statista.com/statistics/1262690/russia-household-appliances-e-shops-presence-on-social-media/ (last visited December 21, 2024)
Share of online household appliances shops having social media accounts in Russia in 2020, by platform [Graph], Data Insight (RU), August 25, 2021. [Online]. Available: https://www.statista.com/statistics/1262690/russia-household-appliances-e-shops-presence-on-social-media/
