Ranking of TV advertisers in Russia 2021, by GRP

Published by Statista Research Department, Sep 2, 2022
Nestle was the leading advertiser on television in Russia, having purchased over 73 thousand gross rating points (GRPs) in the first seven months of 2021. It was followed by Leomax which invested in approximately 70 thousand GRPs.

Leading TV advertisers in Russia from January to July 2021, by gross rating points, or GRPs (in 1,000s)

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Sources

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Release date

August 2021

Region

Russia

Survey time period

January to July 2021

Supplementary notes

The figures show rating points for 20-second ads on national broadcasts among the audience aged 18 years and older in all Russian cities.
GRP is a unit of advertising measurement reflecting how many viewers see the standard ad.
Figures have been rounded.

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