Nestle was the leading advertiser on television in Russia, having purchased over 73 thousand gross rating points (GRPs) in the first seven months of 2021. It was followed by Leomax which invested in approximately 70 thousand GRPs.
Leading TV advertisers in Russia from January to July 2021, by gross rating points, or GRPs
(in 1,000s)
Characteristic
GRPs in thousands
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The figures show rating points for 20-second ads on national broadcasts among the audience aged 18 years and older in all Russian cities.
GRP is a unit of advertising measurement reflecting how many viewers see the standard ad.
Figures have been rounded.
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Kommersant. (August 27, 2021). Leading TV advertisers in Russia from January to July 2021, by gross rating points, or GRPs (in 1,000s) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1262657/leading-tv-advertisers-by-gross-rating-point-russia/
Kommersant. "Leading TV advertisers in Russia from January to July 2021, by gross rating points, or GRPs (in 1,000s)." Chart. August 27, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1262657/leading-tv-advertisers-by-gross-rating-point-russia/
Kommersant. (2021). Leading TV advertisers in Russia from January to July 2021, by gross rating points, or GRPs (in 1,000s). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1262657/leading-tv-advertisers-by-gross-rating-point-russia/
Kommersant. "Leading Tv Advertisers in Russia from January to July 2021, by Gross Rating Points, or Grps (in 1,000s)." Statista, Statista Inc., 27 Aug 2021, https://www.statista.com/statistics/1262657/leading-tv-advertisers-by-gross-rating-point-russia/
Kommersant, Leading TV advertisers in Russia from January to July 2021, by gross rating points, or GRPs (in 1,000s) Statista, https://www.statista.com/statistics/1262657/leading-tv-advertisers-by-gross-rating-point-russia/ (last visited July 22, 2024)
Leading TV advertisers in Russia from January to July 2021, by gross rating points, or GRPs (in 1,000s) [Graph], Kommersant, August 27, 2021. [Online]. Available: https://www.statista.com/statistics/1262657/leading-tv-advertisers-by-gross-rating-point-russia/
