Share of SvoD subscribers Malaysia 2024, by age group

Published by
Amanda Siddharta,
Sep 11, 2024

According to a survey on subscription video-on-demand (SvoD) conducted by Rakuten Insight in June 2024, approximately 57 percent of Malaysian respondents in the age group of 16 to 24 years old subscribed to SvoD streaming services. Meanwhile, 58 percent of respondents from the age of 55 years stated that they did not subscribe to any SvoD services.

Share of subscription video-on-demand (SvoD) subscribers in Malaysia as of June 2024, by age group

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Release date

September 2024

Region

Malaysia

Survey time period

June 13 to 30, 2024

Number of respondents

10,227 respondents

Age group

16 years and older

Supplementary notes

Original question: "Do you subscribe to any video-on-demand or video streaming service providers? (e.g. Netflix, PrimeVideo, Tencent Video, etc)"

Figures have been rounded.

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