According to a survey on subscription video on demand (SvoD) conducted by Rakuten Insight in June 2024 in Malaysia, among respondents who would like to unsubscribe to SvoD services in the next three months, 44 percent of them stated that the price increase was their reason for canceling their subscriptions. Having finished watching a particular show on the platform was the second-most popular reason people canceled their subscriptions.
Reasons for intending to cancel subscriptions to SvoD streaming services in the next three months among users in Malaysia as of June 2024
Original question: "Are you planning on canceling your subscription(s) to streaming service providers in the next three months? If yes, why are you planning to cancel your subscription? (choose all that apply)"
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Rakuten Insight. (September 4, 2024). Reasons for intending to cancel subscriptions to SvoD streaming services in the next three months among users in Malaysia as of June 2024 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1262647/malaysia-reasons-for-canceling-svod-subscriptions/
Rakuten Insight. "Reasons for intending to cancel subscriptions to SvoD streaming services in the next three months among users in Malaysia as of June 2024." Chart. September 4, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1262647/malaysia-reasons-for-canceling-svod-subscriptions/
Rakuten Insight. (2024). Reasons for intending to cancel subscriptions to SvoD streaming services in the next three months among users in Malaysia as of June 2024. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1262647/malaysia-reasons-for-canceling-svod-subscriptions/
Rakuten Insight. "Reasons for Intending to Cancel Subscriptions to Svod Streaming Services in The next Three Months among Users in Malaysia as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1262647/malaysia-reasons-for-canceling-svod-subscriptions/
Rakuten Insight, Reasons for intending to cancel subscriptions to SvoD streaming services in the next three months among users in Malaysia as of June 2024 Statista, https://www.statista.com/statistics/1262647/malaysia-reasons-for-canceling-svod-subscriptions/ (last visited December 03, 2024)
Reasons for intending to cancel subscriptions to SvoD streaming services in the next three months among users in Malaysia as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1262647/malaysia-reasons-for-canceling-svod-subscriptions/
