According to a survey on subscription video-on-demand (SvoD) conducted by Rakuten Insight in June 2024 in Malaysia, among people who did not subscribe to SvoD services, 50 percent of them considered subscribing to these services too expensive. Meanwhile, 32 percent of respondents stated that their reason was because they could access the preferred shows on other channels for free or cheaper.
Reasons for not subscribing to SvoD streaming service providers in Malaysia as of June 2024
Characteristic
Share of respondents
It was too expensive
50%
I can access the shows I wanted on other channels for free or cheaper
32%
I was not interested in the shows on offer
24%
Someone in my household/ circle of friends already has an account that I can use
15%
My devices do not support good quality video playback to make it worth the price
7%
The content available for my region was not as good as for other regions
5%
The streaming service provider I like is not available in my region
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Rakuten Insight. (September 4, 2024). Reasons for not subscribing to SvoD streaming service providers in Malaysia as of June 2024 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1262630/malaysia-reasons-for-not-subscribing-to-svod-streaming-service-provider/
Rakuten Insight. "Reasons for not subscribing to SvoD streaming service providers in Malaysia as of June 2024." Chart. September 4, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1262630/malaysia-reasons-for-not-subscribing-to-svod-streaming-service-provider/
Rakuten Insight. (2024). Reasons for not subscribing to SvoD streaming service providers in Malaysia as of June 2024. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1262630/malaysia-reasons-for-not-subscribing-to-svod-streaming-service-provider/
Rakuten Insight. "Reasons for Not Subscribing to Svod Streaming Service Providers in Malaysia as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1262630/malaysia-reasons-for-not-subscribing-to-svod-streaming-service-provider/
Rakuten Insight, Reasons for not subscribing to SvoD streaming service providers in Malaysia as of June 2024 Statista, https://www.statista.com/statistics/1262630/malaysia-reasons-for-not-subscribing-to-svod-streaming-service-provider/ (last visited December 18, 2024)
Reasons for not subscribing to SvoD streaming service providers in Malaysia as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1262630/malaysia-reasons-for-not-subscribing-to-svod-streaming-service-provider/