According to a survey on subscription video-on-demand (SvoD) conducted by Rakuten Insight in June 2024 in Malaysia, 60 percent of respondents subscribed to more than one SvoD services because the shows they were interested in were spread across various providers. Meanwhile, 40 percent of them considered subscribing to more than one provider still affordable.
Reasons for subscribing to more than one SvoD streaming service provider among users in Malaysia as of June 2024
Characteristic
Share of respondents
The shows I was interested in were spread across various providers
60%
I wanted to enjoy video content without advertisements
46%
I wanted to have more variety and choice of content than with just one provider
42%
It was still affordable
40%
I wanted to be able to watch video content on the go on my mobile devices
39%
I wanted the flexibility of being able to watch the content according to my schedule and not the broadcasting schedule
38%
I wanted to watch the original content by various service providers
37%
My friend/family member offered to share the accounts with me
23%
It is in trend to subscribe to more than one streaming service providers
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Rakuten Insight. (September 4, 2024). Reasons for subscribing to more than one SvoD streaming service provider among users in Malaysia as of June 2024 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1262629/malaysia-reasons-for-subscribing-to-more-than-one-svod-streaming-service-provider/
Rakuten Insight. "Reasons for subscribing to more than one SvoD streaming service provider among users in Malaysia as of June 2024." Chart. September 4, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1262629/malaysia-reasons-for-subscribing-to-more-than-one-svod-streaming-service-provider/
Rakuten Insight. (2024). Reasons for subscribing to more than one SvoD streaming service provider among users in Malaysia as of June 2024. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1262629/malaysia-reasons-for-subscribing-to-more-than-one-svod-streaming-service-provider/
Rakuten Insight. "Reasons for Subscribing to More than One Svod Streaming Service Provider among Users in Malaysia as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1262629/malaysia-reasons-for-subscribing-to-more-than-one-svod-streaming-service-provider/
Rakuten Insight, Reasons for subscribing to more than one SvoD streaming service provider among users in Malaysia as of June 2024 Statista, https://www.statista.com/statistics/1262629/malaysia-reasons-for-subscribing-to-more-than-one-svod-streaming-service-provider/ (last visited December 18, 2024)
Reasons for subscribing to more than one SvoD streaming service provider among users in Malaysia as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1262629/malaysia-reasons-for-subscribing-to-more-than-one-svod-streaming-service-provider/
