According to a survey on subscription video on demand (SvoD) conducted by Rakuten Insight in 2024 in Malaysia, content variety was the leading reason for subscribing to SvoD services among Malaysian subscribers, as stated by 49 percent of the respondents. The other main reason for subscribing to a streaming service provider among Malaysian respondents was because they wanted to enjoy video content without advertisements.
September 2024
Malaysia
June 13 to 30, 2024
4,274 respondents
16 years and older
Original question: "Why did you subscribe to the streaming service provider? (choose all that apply)"
Figures have been rounded.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Video streaming
Music streaming
Streaming content
User behavior
Further related statistics
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
