Share of SvoD subscribers Malaysia 2024, by gender

Published by
Amanda Siddharta,
Sep 11, 2024

According to a survey on subscription video on demand (SvoD) conducted by Rakuten Insight in June 2024, approximately 59 percent of Malaysian male respondents stated that they subscribed to such services. Meanwhile, the share of SvoD subscribers among female respondents was slightly lower, at 57 percent.

Share of subscription video-on-demand (SvoD) subscribers in Malaysia as of June 2024, by gender

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Release date

September 2024

Region

Malaysia

Survey time period

June 13 to 30, 2024

Number of respondents

10,227 respondents

Age group

16 years and older

Supplementary notes

Original question: "Do you subscribe to any video-on-demand or video streaming service providers? (e.g. Netflix, PrimeVideo, Tencent Video, etc)"

Figures have been rounded.

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