According to a survey on subscription video on demand (SvoD) conducted by Rakuten Insight in June 2024 in Singapore, among people who did not subscribe to SvoD services, almost 60 percent of respondents considered subscribing to these services too expensive. Other main reasons for not subscribing to SvoD services were lack of interest in the offered shows and cheaper access to of the desired shows via other channels.
Reasons for not subscribing to SvoD streaming service providers in Singapore as of June 2024
Characteristic
Share of respondents
It was too expensive
59%
I was not interested in the shows on offer
27%
I can access the shows I wanted on other channels for free or cheaper
27%
Someone in my household or circle of friends already has an account that I can use
15%
The content available for my region was not as good as for other regions
4%
My devices do not support good quality video playback to make it worth the price
3%
The streaming service provider I like is not available in my region
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Rakuten Insight. (September 4, 2024). Reasons for not subscribing to SvoD streaming service providers in Singapore as of June 2024 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1262561/singapore-reasons-for-not-subscribing-to-svod-streaming-service-provider/
Rakuten Insight. "Reasons for not subscribing to SvoD streaming service providers in Singapore as of June 2024." Chart. September 4, 2024. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1262561/singapore-reasons-for-not-subscribing-to-svod-streaming-service-provider/
Rakuten Insight. (2024). Reasons for not subscribing to SvoD streaming service providers in Singapore as of June 2024. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1262561/singapore-reasons-for-not-subscribing-to-svod-streaming-service-provider/
Rakuten Insight. "Reasons for Not Subscribing to Svod Streaming Service Providers in Singapore as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1262561/singapore-reasons-for-not-subscribing-to-svod-streaming-service-provider/
Rakuten Insight, Reasons for not subscribing to SvoD streaming service providers in Singapore as of June 2024 Statista, https://www.statista.com/statistics/1262561/singapore-reasons-for-not-subscribing-to-svod-streaming-service-provider/ (last visited November 03, 2024)
Reasons for not subscribing to SvoD streaming service providers in Singapore as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1262561/singapore-reasons-for-not-subscribing-to-svod-streaming-service-provider/