According to a survey on subscription video on demand (SvoD) conducted by Rakuten Insight in May 2021 in Singapore, 58 percent of respondents subscribed to more than one SvoD services because the shows they were interested in were spread across various providers. Meanwhile, 44 percent of them considered subscribing to more than one provider still affordable.
Reasons for subscribing to more than one SvoD streaming service provider among users in Singapore as of May 2021
Characteristic
Share of respondents
The shows I was interested in were spread across various providers
58%
It was still affordable
44%
I wanted to have more variety and choice of content than with just one provider
41%
I wanted to enjoy video content without advertisements
37%
I wanted to watch the original content by various service providers
34%
I wanted the flexibility of being able to watch the content according to my schedule and not the broadcasting schedule
33%
I wanted to be able to watch video content on the go on my mobile devices (e.g. during my commute on the apps on my phone)
31%
My friend/family member offered to share the accounts with me
24%
It is in trend to subscirbe to more than one streaming service providers
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Rakuten Insight. (August 13, 2021). Reasons for subscribing to more than one SvoD streaming service provider among users in Singapore as of May 2021 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1262558/singapore-reasons-for-subscribing-to-more-than-one-svod-streaming-service-provider/
Rakuten Insight. "Reasons for subscribing to more than one SvoD streaming service provider among users in Singapore as of May 2021." Chart. August 13, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1262558/singapore-reasons-for-subscribing-to-more-than-one-svod-streaming-service-provider/
Rakuten Insight. (2021). Reasons for subscribing to more than one SvoD streaming service provider among users in Singapore as of May 2021. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1262558/singapore-reasons-for-subscribing-to-more-than-one-svod-streaming-service-provider/
Rakuten Insight. "Reasons for Subscribing to More than One Svod Streaming Service Provider among Users in Singapore as of May 2021." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1262558/singapore-reasons-for-subscribing-to-more-than-one-svod-streaming-service-provider/
Rakuten Insight, Reasons for subscribing to more than one SvoD streaming service provider among users in Singapore as of May 2021 Statista, https://www.statista.com/statistics/1262558/singapore-reasons-for-subscribing-to-more-than-one-svod-streaming-service-provider/ (last visited August 25, 2024)
Reasons for subscribing to more than one SvoD streaming service provider among users in Singapore as of May 2021 [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1262558/singapore-reasons-for-subscribing-to-more-than-one-svod-streaming-service-provider/