According to a survey on subscription video on demand (SvoD) conducted by Rakuten Insight in June 2024 in Singapore, 66 percent of the respondents who subscribed to more than one SvoD streaming service did so because the shows they were interested in were spread across various providers. In comparison, nine percent of the consumers said they subscribed to multiple providers because it is a trend to subscribe to more than one SvoD service.
Reasons for subscribing to more than one SvoD streaming service provider among users in Singapore as of June 2024
Characteristic
Share of respondents
The shows I was interested in were spread across various providers
66%
I wanted to have more variety and choice of content than with just one provider
41%
I wanted to enjoy video content without advertisements
37%
I wanted the flexibility of being able to watch the content according to my schedule and not the broadcasting schedule
34%
It was still affordable
32%
I wanted to be able to watch video content on the go on my mobile devices (e.g. during my commute on the apps on my phone)
30%
I wanted to watch the original content by various service providers
29%
My friend/family member offered to share the accounts with me
21%
It is in trend to subscribe to more than one streaming service providers
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Rakuten Insight. (September 4, 2024). Reasons for subscribing to more than one SvoD streaming service provider among users in Singapore as of June 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1262558/singapore-reasons-for-subscribing-to-more-than-one-svod-streaming-service-provider/
Rakuten Insight. "Reasons for subscribing to more than one SvoD streaming service provider among users in Singapore as of June 2024." Chart. September 4, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1262558/singapore-reasons-for-subscribing-to-more-than-one-svod-streaming-service-provider/
Rakuten Insight. (2024). Reasons for subscribing to more than one SvoD streaming service provider among users in Singapore as of June 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1262558/singapore-reasons-for-subscribing-to-more-than-one-svod-streaming-service-provider/
Rakuten Insight. "Reasons for Subscribing to More than One Svod Streaming Service Provider among Users in Singapore as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1262558/singapore-reasons-for-subscribing-to-more-than-one-svod-streaming-service-provider/
Rakuten Insight, Reasons for subscribing to more than one SvoD streaming service provider among users in Singapore as of June 2024 Statista, https://www.statista.com/statistics/1262558/singapore-reasons-for-subscribing-to-more-than-one-svod-streaming-service-provider/ (last visited November 21, 2024)
Reasons for subscribing to more than one SvoD streaming service provider among users in Singapore as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1262558/singapore-reasons-for-subscribing-to-more-than-one-svod-streaming-service-provider/
