According to a survey on subscription video on demand (SvoD) conducted by Rakuten Insight in June 2024 in Singapore, having a greater variety of content than cable or satellite TV was the leading reason for subscribing to SvoD services among Singaporean subscribers, as stated by almost half of the respondents. Another leading reason for subscribing to SvoD services in the country was affordability, as stated by 43 percent of the respondents.
Reasons for subscribing to SvoD streaming service providers among users in Singapore as of June 2024
Characteristic
Share of respondents
It offered a larger variety of content than cable and satellite TV
49%
It was affordable
43%
I wanted to enjoy video content without advertisements
41%
I wanted the flexibility of being able to watch the content according to my schedule and not the broadcasting schedule
38%
I wanted to watch the original content from that particular streaming service provider
29%
I wanted to be able to watch video content on the go on my mobile devices (e.g. during my commute on the app on my phone)
29%
It is in trend to have one
14%
My friend or family member wanted to share an account with me
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Rakuten Insight. (September 4, 2024). Reasons for subscribing to SvoD streaming service providers among users in Singapore as of June 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1262546/singapore-reasons-for-subscribing-to-svod-streaming-service-providers/
Rakuten Insight. "Reasons for subscribing to SvoD streaming service providers among users in Singapore as of June 2024." Chart. September 4, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1262546/singapore-reasons-for-subscribing-to-svod-streaming-service-providers/
Rakuten Insight. (2024). Reasons for subscribing to SvoD streaming service providers among users in Singapore as of June 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1262546/singapore-reasons-for-subscribing-to-svod-streaming-service-providers/
Rakuten Insight. "Reasons for Subscribing to Svod Streaming Service Providers among Users in Singapore as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1262546/singapore-reasons-for-subscribing-to-svod-streaming-service-providers/
Rakuten Insight, Reasons for subscribing to SvoD streaming service providers among users in Singapore as of June 2024 Statista, https://www.statista.com/statistics/1262546/singapore-reasons-for-subscribing-to-svod-streaming-service-providers/ (last visited November 21, 2024)
Reasons for subscribing to SvoD streaming service providers among users in Singapore as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1262546/singapore-reasons-for-subscribing-to-svod-streaming-service-providers/
