GoogleAds CPC in MENA 2023, by country

The average monthly cost-per-click (CPC) in Google Ads search advertising in Israel in May 2023 was 1.08 US dollars, the highest among the 14 countries represented in the data set. UAE and Kuwait came in second and third.

 TV advertisement in MENA

 The increase in TV advertisement spend in the Middle East and North Africa in 2020 was significantly lower than the previous year. In 2020, the average time spent watching television in Saudi Arabia was about five hours, compared to a lower figure in Kuwait. In 2020, total advertising spending in the Middle East and North Africa (MENA) region fell. In comparison, TV advertising spending in the MENA region is expected to exceed 2.2 billion U.S. dollars in 2022.

 Advertising spending worldwide 

     Newspaper ad spending in the region fell significantly in 2020, while internet ad spending increased during the same period in the MENA region. The global advertising market, on the other hand, went through some rough patches between 2000 and 2010. However, the situation has stabilized since 2011, and advertising spending growth has also remained stable. The coronavirus outbreak in 2020 resulted in a significant drop in ad spend. According to projections, the industry's expenditure growth will return to around 7.6 percent by 2024, with the Internet serving as the primary advertising medium.