APAC: TV ownership by country 2023

According to a survey from 2022 and 2023, 88 percent of respondents in New Zealand and South Korea owned a TV in their households, respectively. Out of the surveyed countries, the share of respondents in Pakistan that owned a TV in their household was the lowest, at 67 percent.

Television ownership rate in the Asia-Pacific region in 2023, by country or territory

Characteristic	Share of respondents
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Number of respondents

94682 94682 94,682

Age group

18-64 years

Special properties

residential online population

Supplementary notes

The original survey question was: "Which of the following electronic devices does your household own?" This statistic shows the share of all who answered 'TV'.
For more information, please visit the Global Consumer Survey home page and take a look at our methodology.

Number of respondents:

Australia: n= 9,886

China: n= 24,511

Hong Kong: n= 2,064

India: n= 24,172

Indonesia: n= 2,098

Japan: n= 3,049

Malaysia: n= 2,093

New Zealand: n= 2,081

Pakistan: n= 2,094

Philippines: n= 2,100

Singapore: n= 2,095