According to the survey on luxury goods purchases as of January 2023, around 45 percent of respondents from China said they retrieved information about luxury items from official websites from brands. Meanwhile, approximately 28 percent of respondents also stated that they got information about luxury products from visiting offline stores. In the last years, the rapid changes of online marketing in social media changed the sales and advertisement market significantly.
Leading information sources for luxury goods among consumers in China as of January 2023
Original question: Which of the following sources do you obtain luxury brands information from?
The average annual household income among the respondents was 1.402 million yuan. One yuan equals 0.14 U.S. dollars and 0.13 euros (as of June 2023).
The average age of the respondents was 37.2 years.
The survey was conducted among 55 percent female and 45 percent male respondents
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Ruder Finn. (March 22, 2023). Leading information sources for luxury goods among consumers in China as of January 2023 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1262028/china-consumers-information-sources-for-luxury-goods/
Ruder Finn. "Leading information sources for luxury goods among consumers in China as of January 2023." Chart. March 22, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1262028/china-consumers-information-sources-for-luxury-goods/
Ruder Finn. (2023). Leading information sources for luxury goods among consumers in China as of January 2023. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1262028/china-consumers-information-sources-for-luxury-goods/
Ruder Finn. "Leading Information Sources for Luxury Goods among Consumers in China as of January 2023." Statista, Statista Inc., 22 Mar 2023, https://www.statista.com/statistics/1262028/china-consumers-information-sources-for-luxury-goods/
Ruder Finn, Leading information sources for luxury goods among consumers in China as of January 2023 Statista, https://www.statista.com/statistics/1262028/china-consumers-information-sources-for-luxury-goods/ (last visited December 19, 2024)
Leading information sources for luxury goods among consumers in China as of January 2023 [Graph], Ruder Finn, March 22, 2023. [Online]. Available: https://www.statista.com/statistics/1262028/china-consumers-information-sources-for-luxury-goods/
