According to the survey on luxury goods purchases as of January 2023, around 39 percent of respondents from Hong Kong said they retrieved information about luxury items from official websites from brands. Meanwhile, approximately 32 percent of respondents also stated that they got information about luxury products from visiting offline stores. In the last years, the rapid changes of online marketing in social media changed the sales and advertisement market significantly.
Leading information sources for luxury goods among consumers in Hong Kong as of January 2023
Original question: Which of the following sources do you obtain luxury brands information from?
The survey was conducted among respondents who were:
45 percent male and 55 percent female;
33 percent from New Territories, 27 percent from Kowloon, and 40 percent from Hong Kong Island.
The annual average household income among the respondents was 1.19 million Hong Kong dollar. One Hong Kong dollar equals 0.13 U.S. dollars and 0.12 euros (as of June 2023).
The average age of the respondents was 36.8 years old.
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Ruder Finn. (March 22, 2023). Leading information sources for luxury goods among consumers in Hong Kong as of January 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1262014/hong-kong-consumers-information-sources-for-luxury-goods/
Ruder Finn. "Leading information sources for luxury goods among consumers in Hong Kong as of January 2023." Chart. March 22, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1262014/hong-kong-consumers-information-sources-for-luxury-goods/
Ruder Finn. (2023). Leading information sources for luxury goods among consumers in Hong Kong as of January 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1262014/hong-kong-consumers-information-sources-for-luxury-goods/
Ruder Finn. "Leading Information Sources for Luxury Goods among Consumers in Hong Kong as of January 2023." Statista, Statista Inc., 22 Mar 2023, https://www.statista.com/statistics/1262014/hong-kong-consumers-information-sources-for-luxury-goods/
Ruder Finn, Leading information sources for luxury goods among consumers in Hong Kong as of January 2023 Statista, https://www.statista.com/statistics/1262014/hong-kong-consumers-information-sources-for-luxury-goods/ (last visited November 21, 2024)
Leading information sources for luxury goods among consumers in Hong Kong as of January 2023 [Graph], Ruder Finn, March 22, 2023. [Online]. Available: https://www.statista.com/statistics/1262014/hong-kong-consumers-information-sources-for-luxury-goods/
