J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowMost effective client acquisition tactics according to ad agencies in Brazil 2024
As of early 2024, almost 45 percent of advertising and marketing agencies surveyed in Brazil stated that recommendations were the most effective client acquisition tactic. Initiating direct contact ranked second, mentioned by 18 percent of respondents. According to the same study, Brazilian ad agencies' revenue share spent on self-promotion reached 6.74 percent in 2023.
