According to the survey on luxury goods purchases as of January 2023, around 57 percent of respondents from China said they would both browse and purchase cars offline. Comparatively, only 13 percent of consumers stated that they prefer to browse and buy vehicles online. On the other hand, around 32 percent of consumers felt comfortable to acquire information of make-up online but buy them offline.
Share of consumers who prefer to browse and buy luxury goods online and offline in China as of January 2023, by category
Original question: Which purchasing method do you prefer when buying the following luxury categories?
The average annual household income among the respondents was 1.4 million yuan. One yuan equals 0.14 U.S. dollars and 0.13 euros (as of June 2023).
The average age of the respondents was 37.2 years.
The survey was conducted among 55 percent female and 45 percent male respondents
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Ruder Finn. (March 22, 2023). Share of consumers who prefer to browse and buy luxury goods online and offline in China as of January 2023, by category [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1261974/china-leading-channel-for-buying-luxury-goods-by-category/
Ruder Finn. "Share of consumers who prefer to browse and buy luxury goods online and offline in China as of January 2023, by category." Chart. March 22, 2023. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1261974/china-leading-channel-for-buying-luxury-goods-by-category/
Ruder Finn. (2023). Share of consumers who prefer to browse and buy luxury goods online and offline in China as of January 2023, by category. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1261974/china-leading-channel-for-buying-luxury-goods-by-category/
Ruder Finn. "Share of Consumers Who Prefer to Browse and Buy Luxury Goods Online and Offline in China as of January 2023, by Category." Statista, Statista Inc., 22 Mar 2023, https://www.statista.com/statistics/1261974/china-leading-channel-for-buying-luxury-goods-by-category/
Ruder Finn, Share of consumers who prefer to browse and buy luxury goods online and offline in China as of January 2023, by category Statista, https://www.statista.com/statistics/1261974/china-leading-channel-for-buying-luxury-goods-by-category/ (last visited December 26, 2024)
Share of consumers who prefer to browse and buy luxury goods online and offline in China as of January 2023, by category [Graph], Ruder Finn, March 22, 2023. [Online]. Available: https://www.statista.com/statistics/1261974/china-leading-channel-for-buying-luxury-goods-by-category/
