Consumers around the world were interested in using digital technologies that have been rolled out in retail stores, such as the use of smart mirrors and virtual testing. According to the results of a survey, around one in every five consumers said they would go out of their way to visit a store that used smart mirrors that allow customers to try multiple outfits in shorter amount of times. A higher share of respondents to the survey said they would use this specific feature if a store they already wanted to visit offered it.
How likely would you be to choose to shop in a store because they offered the following features?
Characteristic
I would go out of my way to visit a store with this feature
I would use this feature if it was available in a store I already wanted to visit
* The study was conducted by combining Foresight Factory's proprietary data methodologies and existing trends intelligence, with newly commissioned quantitative and qualitative research across 12 global markets (UK, US, Canada, Australia, France, Germany, Italy, Netherland, Norway, Japan, Saudi Arabia and UAE).
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Snap Inc.. (July 6, 2021). How likely would you be to choose to shop in a store because they offered the following features? [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1261954/retail-technologies-in-a-store-consumer-choice/
Snap Inc.. "How likely would you be to choose to shop in a store because they offered the following features?." Chart. July 6, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1261954/retail-technologies-in-a-store-consumer-choice/
Snap Inc.. (2021). How likely would you be to choose to shop in a store because they offered the following features?. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1261954/retail-technologies-in-a-store-consumer-choice/
Snap Inc.. "How Likely Would You Be to Choose to Shop in a Store Because They Offered The following Features?." Statista, Statista Inc., 6 Jul 2021, https://www.statista.com/statistics/1261954/retail-technologies-in-a-store-consumer-choice/
Snap Inc., How likely would you be to choose to shop in a store because they offered the following features? Statista, https://www.statista.com/statistics/1261954/retail-technologies-in-a-store-consumer-choice/ (last visited November 21, 2024)
How likely would you be to choose to shop in a store because they offered the following features? [Graph], Snap Inc., July 6, 2021. [Online]. Available: https://www.statista.com/statistics/1261954/retail-technologies-in-a-store-consumer-choice/
