According to the survey on luxury goods purchases as of January 2023, around 44 percent of respondents from Hong Kong said they prefer to browse and purchase luxury cars offline. In comparison, around a third of respondents said they feel comfortable buying luxury watches online.
Share of consumers who prefer to browse and buy luxury goods online and offline in Hong Kong as of January 2023, by category
Characteristic
Browse and purchase online
Browse in physical stores, purchase online
Browse online, purchase in physical stores
Browse and purchase in physical stores
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Original question: Which purchasing method do you prefer when buying the following luxury categories?
The survey was conducted among respondents who were:
45 percent male and 55 percent female;
33 percent from New Territories, 27 percent from Kowloon, and 40 percent from Hong Kong Island.
The annual average household income among the respondents was 1.19 million Hong Kong dollar. One Hong Kong dollar equals 0.13 U.S. dollars and 0.12 euros (as of June 2023).
The average age of the respondents was 36.8 years old.
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Ruder Finn. (March 22, 2023). Share of consumers who prefer to browse and buy luxury goods online and offline in Hong Kong as of January 2023, by category [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1261952/hong-kong-leading-channel-for-buying-luxury-goods-by-category/
Ruder Finn. "Share of consumers who prefer to browse and buy luxury goods online and offline in Hong Kong as of January 2023, by category." Chart. March 22, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1261952/hong-kong-leading-channel-for-buying-luxury-goods-by-category/
Ruder Finn. (2023). Share of consumers who prefer to browse and buy luxury goods online and offline in Hong Kong as of January 2023, by category. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1261952/hong-kong-leading-channel-for-buying-luxury-goods-by-category/
Ruder Finn. "Share of Consumers Who Prefer to Browse and Buy Luxury Goods Online and Offline in Hong Kong as of January 2023, by Category." Statista, Statista Inc., 22 Mar 2023, https://www.statista.com/statistics/1261952/hong-kong-leading-channel-for-buying-luxury-goods-by-category/
Ruder Finn, Share of consumers who prefer to browse and buy luxury goods online and offline in Hong Kong as of January 2023, by category Statista, https://www.statista.com/statistics/1261952/hong-kong-leading-channel-for-buying-luxury-goods-by-category/ (last visited August 25, 2024)
Share of consumers who prefer to browse and buy luxury goods online and offline in Hong Kong as of January 2023, by category [Graph], Ruder Finn, March 22, 2023. [Online]. Available: https://www.statista.com/statistics/1261952/hong-kong-leading-channel-for-buying-luxury-goods-by-category/
