According to the survey on luxury goods purchases as of January 2021, around 65 percent of respondents from China said they will be buying luxury goods with higher quality after COVID-19. In the meantime, approximately 59 percent of respondents chose to buy even more luxury items because they want to treat themselves better.
Coronavirus COVID-19 impacts on luxury goods shopping behavior in China as of January 2021
Original question: To what extent do you agree that your actions have changed as below during COVID-19?
The survey was conducted among respondents who were:
45 percent male and 55 percent female;
7 percent below 25 years old, 51 percent between 26 and 35 years old, 17 percent between 36 and 45 years old, and 25 percent aged 46 years or above.
10 percent from Beijing, 10 percent from Shanghai, 10 percent from Shenzhen, 10 percent from Guangzhou, 30 percent from 2nd tier cities, and 30 percent from third and lower tier cities.
The average annual household income among the respondents was 1,435,000 yuan. One yuan equals 0.15 U.S. dollars and 0.13 euros (as of September 2021).
The average age of the respondents was 36.0 years old.
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Ruder Finn. (June 8, 2021). Coronavirus COVID-19 impacts on luxury goods shopping behavior in China as of January 2021 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1261950/china-changes-in-buying-luxury-goods-during-coronavirus-covid-19/
Ruder Finn. "Coronavirus COVID-19 impacts on luxury goods shopping behavior in China as of January 2021." Chart. June 8, 2021. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1261950/china-changes-in-buying-luxury-goods-during-coronavirus-covid-19/
Ruder Finn. (2021). Coronavirus COVID-19 impacts on luxury goods shopping behavior in China as of January 2021. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1261950/china-changes-in-buying-luxury-goods-during-coronavirus-covid-19/
Ruder Finn. "Coronavirus Covid-19 Impacts on Luxury Goods Shopping Behavior in China as of January 2021." Statista, Statista Inc., 8 Jun 2021, https://www.statista.com/statistics/1261950/china-changes-in-buying-luxury-goods-during-coronavirus-covid-19/
Ruder Finn, Coronavirus COVID-19 impacts on luxury goods shopping behavior in China as of January 2021 Statista, https://www.statista.com/statistics/1261950/china-changes-in-buying-luxury-goods-during-coronavirus-covid-19/ (last visited November 03, 2024)
Coronavirus COVID-19 impacts on luxury goods shopping behavior in China as of January 2021 [Graph], Ruder Finn, June 8, 2021. [Online]. Available: https://www.statista.com/statistics/1261950/china-changes-in-buying-luxury-goods-during-coronavirus-covid-19/