As of November 2023, around 48 percent of adults surveyed in the United States reported irrelevant content or offers as a frustration they had experienced with brands during the six months preceding the survey. The same percentage of the respondents mentioned messages that did not reflect their wants and needs.
Frustrations most consumers have experienced with brands in the past six months in the United States as of November 2023
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Frustrations most consumers have experienced with brands in the past six months in the United States as of November 2023
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Marigold. (February 20, 2024). Frustrations most consumers have experienced with brands in the past six months in the United States as of November 2023 [Graph]. In Statista. Retrieved March 31, 2025, from https://www.statista.com/statistics/1261870/reasons-change-brands-worldwide/
Marigold. "Frustrations most consumers have experienced with brands in the past six months in the United States as of November 2023." Chart. February 20, 2024. Statista. Accessed March 31, 2025. https://www.statista.com/statistics/1261870/reasons-change-brands-worldwide/
Marigold. (2024). Frustrations most consumers have experienced with brands in the past six months in the United States as of November 2023. Statista. Statista Inc.. Accessed: March 31, 2025. https://www.statista.com/statistics/1261870/reasons-change-brands-worldwide/
Marigold. "Frustrations Most Consumers Have Experienced with Brands in The past Six Months in The United States as of November 2023." Statista, Statista Inc., 20 Feb 2024, https://www.statista.com/statistics/1261870/reasons-change-brands-worldwide/
Marigold, Frustrations most consumers have experienced with brands in the past six months in the United States as of November 2023 Statista, https://www.statista.com/statistics/1261870/reasons-change-brands-worldwide/ (last visited March 31, 2025)
Frustrations most consumers have experienced with brands in the past six months in the United States as of November 2023 [Graph], Marigold, February 20, 2024. [Online]. Available: https://www.statista.com/statistics/1261870/reasons-change-brands-worldwide/
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