In 2020, the popular social video platform YouTube counted roughly 20 million paying users subscribing to its premium services in the United States. By the end of 2024, this number is forecasted to increase by almost eight million users, reaching 27.9 million paying subscribers in the U.S. YouTube premium plans allow users to have an ads-free experience, as well as video and music downloads.
Number of YouTube Premium subscribers in the United States from 2020 to 2024
(in millions)
including YouTube Music Premium subscribers and YouTube Premium subscribers
Supplementary notes
Internet users of any age who subscribe to YouTube Music Premium or YouTube Premium. Each individual account on a family plan counts as a unique subscriber.
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eMarketer. (September 1, 2021). Number of YouTube Premium subscribers in the United States from 2020 to 2024 (in millions) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1261865/youtube-premium-subscribers/
eMarketer. "Number of YouTube Premium subscribers in the United States from 2020 to 2024 (in millions)." Chart. September 1, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1261865/youtube-premium-subscribers/
eMarketer. (2021). Number of YouTube Premium subscribers in the United States from 2020 to 2024 (in millions). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1261865/youtube-premium-subscribers/
eMarketer. "Number of Youtube Premium Subscribers in The United States from 2020 to 2024 (in Millions)." Statista, Statista Inc., 1 Sep 2021, https://www.statista.com/statistics/1261865/youtube-premium-subscribers/
eMarketer, Number of YouTube Premium subscribers in the United States from 2020 to 2024 (in millions) Statista, https://www.statista.com/statistics/1261865/youtube-premium-subscribers/ (last visited November 21, 2024)
Number of YouTube Premium subscribers in the United States from 2020 to 2024 (in millions) [Graph], eMarketer, September 1, 2021. [Online]. Available: https://www.statista.com/statistics/1261865/youtube-premium-subscribers/
