The market size of food direct-to-consumer (D2C) services in Japan in the fiscal year 2020 was estimated at 34 billion Japanese yen. The D2C market is emerging and expanded in the past few years significantly, up from 7.4 billion yen in fiscal 2017. Hitherto D2C was seen among startups, but big players show signs of interest toward this type of service provision, prompting expectations of further rapid expansion of the market.
Market size of food-related direct-to-consumer (D2C) services in Japan from fiscal year 2017 to 2020
(in billion Japanese yen)
fiscal year 2017 to 2020; the fiscal year starts on April 1 of the stated year and ends on March 31 of the following year
Special properties
figures are based on sales at businesses
Supplementary notes
*Outlook.
Online sales of purchased products (online sales services of products developed/manufactured by other company) are excluded. A type of product to be covered is processed foods only; i.e. direct sales of three major fresh foods (fruits and vegetables, meat and poultry, and fish and seafood) are excluded. Online sales of legacy products that are sold chiefly offline at retailers, and spin-offs of legacy products such as 'online exclusive flavors' are excluded. Nevertheless, online-exclusive products of existing makers which applies to the definition above are included. Sales by legacy confectionaries and their online sales are excluded. However, products of online businesses that are sold offline at physical stores or pop-up shops (temporary retail stores that open for a short period of time) as a place of customer experience or a customer touchpoint are included.
100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.
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Yano Research. (April 23, 2021). Market size of food-related direct-to-consumer (D2C) services in Japan from fiscal year 2017 to 2020 (in billion Japanese yen) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1261856/japan-food-d2c-services-market-size/
Yano Research. "Market size of food-related direct-to-consumer (D2C) services in Japan from fiscal year 2017 to 2020 (in billion Japanese yen)." Chart. April 23, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1261856/japan-food-d2c-services-market-size/
Yano Research. (2021). Market size of food-related direct-to-consumer (D2C) services in Japan from fiscal year 2017 to 2020 (in billion Japanese yen). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1261856/japan-food-d2c-services-market-size/
Yano Research. "Market Size of Food-related Direct-to-consumer (D2c) Services in Japan from Fiscal Year 2017 to 2020 (in Billion Japanese Yen)." Statista, Statista Inc., 23 Apr 2021, https://www.statista.com/statistics/1261856/japan-food-d2c-services-market-size/
Yano Research, Market size of food-related direct-to-consumer (D2C) services in Japan from fiscal year 2017 to 2020 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1261856/japan-food-d2c-services-market-size/ (last visited December 23, 2024)
Market size of food-related direct-to-consumer (D2C) services in Japan from fiscal year 2017 to 2020 (in billion Japanese yen) [Graph], Yano Research, April 23, 2021. [Online]. Available: https://www.statista.com/statistics/1261856/japan-food-d2c-services-market-size/
