In 2021, on average a Chinese consumer spent around 4,400 yuan on mother and baby products, which implies an increase from around 4,081 yuan in the previous year. The market size of maternity and childcare e-commerce in China was around 1.1 trillion yuan that year.
Annual spending per consumer on maternity and childcare products on e-commerce platforms in China from 2013 to 2021
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Annual spending in yuan
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100ec.cn. (March 7, 2022). Annual spending per consumer on maternity and childcare products on e-commerce platforms in China from 2013 to 2021 (in yuan) [Graph]. In Statista. Retrieved July 28, 2024, from https://www.statista.com/statistics/1261836/china-annual-online-spending-on-mother-and-baby-products/
100ec.cn. "Annual spending per consumer on maternity and childcare products on e-commerce platforms in China from 2013 to 2021 (in yuan)." Chart. March 7, 2022. Statista. Accessed July 28, 2024. https://www.statista.com/statistics/1261836/china-annual-online-spending-on-mother-and-baby-products/
100ec.cn. (2022). Annual spending per consumer on maternity and childcare products on e-commerce platforms in China from 2013 to 2021 (in yuan). Statista. Statista Inc.. Accessed: July 28, 2024. https://www.statista.com/statistics/1261836/china-annual-online-spending-on-mother-and-baby-products/
100ec.cn. "Annual Spending per Consumer on Maternity and Childcare Products on E-commerce Platforms in China from 2013 to 2021 (in Yuan)." Statista, Statista Inc., 7 Mar 2022, https://www.statista.com/statistics/1261836/china-annual-online-spending-on-mother-and-baby-products/
100ec.cn, Annual spending per consumer on maternity and childcare products on e-commerce platforms in China from 2013 to 2021 (in yuan) Statista, https://www.statista.com/statistics/1261836/china-annual-online-spending-on-mother-and-baby-products/ (last visited July 28, 2024)
Annual spending per consumer on maternity and childcare products on e-commerce platforms in China from 2013 to 2021 (in yuan) [Graph], 100ec.cn, March 7, 2022. [Online]. Available: https://www.statista.com/statistics/1261836/china-annual-online-spending-on-mother-and-baby-products/