Changes in buying luxury goods due to COVID-19 in Hong Kong 2021

Published by
Xin Ou,
Mar 1, 2024
According to the survey on luxury goods purchases as of January 2021, around 63 percent of respondents from Hong Kong said they purchased luxury goods online more since COVID-19. In the meantime, approximately 48 percent of respondents chose to rather repair or maintain their luxury items than acquiring new items.

Coronavirus COVID-19 impacts on luxury goods shopping behavior among rich consumers in Hong Kong as of January 2021

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Release date

June 2021

Region

Hong Kong

Survey time period

January 2021

Number of respondents

500 respondents

Special properties

among affluent consumers

Method of interview

Online survey

Supplementary notes

Original question: To what extent do you agree that your actions have changed as below during COVID-19?

The survey was conducted among respondents who were:
45 percent male and 55 percent female;
10 percent below 25 years old, 42 percent between 26 and 35 years old, 23 percent between 36 and 45 years old, and 25 percent aged 46 years or above.
37 percent from New Territories, 31 percent from Kowloon, and 32 percent from Hong Kong Island.

The annual average household income among the respondents was 1,009,000 Hong Kong dollar. One Hong Kong dollar equals 0.13 U.S. dollars and 0.11 euros (as of September 2021).
The average age of the respondents was 37.0 years old.

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