According to the survey on luxury goods purchases as of January 2021, around 63 percent of respondents from Hong Kong said they purchased luxury goods online more since COVID-19. In the meantime, approximately 48 percent of respondents chose to rather repair or maintain their luxury items than acquiring new items.
Coronavirus COVID-19 impacts on luxury goods shopping behavior among rich consumers in Hong Kong as of January 2021
Original question: To what extent do you agree that your actions have changed as below during COVID-19?
The survey was conducted among respondents who were:
45 percent male and 55 percent female;
10 percent below 25 years old, 42 percent between 26 and 35 years old, 23 percent between 36 and 45 years old, and 25 percent aged 46 years or above.
37 percent from New Territories, 31 percent from Kowloon, and 32 percent from Hong Kong Island.
The annual average household income among the respondents was 1,009,000 Hong Kong dollar. One Hong Kong dollar equals 0.13 U.S. dollars and 0.11 euros (as of September 2021).
The average age of the respondents was 37.0 years old.
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Ruder Finn. (June 8, 2021). Coronavirus COVID-19 impacts on luxury goods shopping behavior among rich consumers in Hong Kong as of January 2021 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1261796/hong-kong-changes-in-buying-luxury-goods-during-coronavirus-covid-19/
Ruder Finn. "Coronavirus COVID-19 impacts on luxury goods shopping behavior among rich consumers in Hong Kong as of January 2021." Chart. June 8, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1261796/hong-kong-changes-in-buying-luxury-goods-during-coronavirus-covid-19/
Ruder Finn. (2021). Coronavirus COVID-19 impacts on luxury goods shopping behavior among rich consumers in Hong Kong as of January 2021. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1261796/hong-kong-changes-in-buying-luxury-goods-during-coronavirus-covid-19/
Ruder Finn. "Coronavirus Covid-19 Impacts on Luxury Goods Shopping Behavior among Rich Consumers in Hong Kong as of January 2021." Statista, Statista Inc., 8 Jun 2021, https://www.statista.com/statistics/1261796/hong-kong-changes-in-buying-luxury-goods-during-coronavirus-covid-19/
Ruder Finn, Coronavirus COVID-19 impacts on luxury goods shopping behavior among rich consumers in Hong Kong as of January 2021 Statista, https://www.statista.com/statistics/1261796/hong-kong-changes-in-buying-luxury-goods-during-coronavirus-covid-19/ (last visited November 21, 2024)
Coronavirus COVID-19 impacts on luxury goods shopping behavior among rich consumers in Hong Kong as of January 2021 [Graph], Ruder Finn, June 8, 2021. [Online]. Available: https://www.statista.com/statistics/1261796/hong-kong-changes-in-buying-luxury-goods-during-coronavirus-covid-19/