Bandai Namco's share of the plastic character model market in Japan FY 2016-2024

Published by C. Diep, Oct 29, 2024

In fiscal year 2024, Bandai Namco Holdings held a 76.6 percent share within the Japanese plastic character model market. 
Character model kits in Japan are commonly based on popular entertainment series, with Bandai Namco owning the licenses for the distribution of major brands such as Demon Slayer, Pokémon, and Digimon, among others.

Share of Bandai Namco Holdings Inc. in the plastic character model market in Japan from fiscal year 2016 to 2024

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Release date

September 2024

Region

Japan

Survey time period

fiscal years 2016 to 2024; the fiscal years ended March 31 of each stated year

Special properties

the market size is based on retail prices

Supplementary notes

Data prior to fiscal year 2020 come from previous reports.

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