As surveyed in Vietnam in 2021, quality was the most important driver for purchasing cosmetics and beauty care products, according to 56 percent of the respondents. Safety was revealed as the second most popular consideration when making a purchase decision for these products.
Main considerations behind purchase decision for cosmetics and beauty care products in Vietnam in 2021
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Deloitte. (October 4, 2022). Main considerations behind purchase decision for cosmetics and beauty care products in Vietnam in 2021 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1261658/vietnam-purchase-factors-for-cosmetics/
Deloitte. "Main considerations behind purchase decision for cosmetics and beauty care products in Vietnam in 2021." Chart. October 4, 2022. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1261658/vietnam-purchase-factors-for-cosmetics/
Deloitte. (2022). Main considerations behind purchase decision for cosmetics and beauty care products in Vietnam in 2021. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1261658/vietnam-purchase-factors-for-cosmetics/
Deloitte. "Main Considerations behind Purchase Decision for Cosmetics and Beauty Care Products in Vietnam in 2021." Statista, Statista Inc., 4 Oct 2022, https://www.statista.com/statistics/1261658/vietnam-purchase-factors-for-cosmetics/
Deloitte, Main considerations behind purchase decision for cosmetics and beauty care products in Vietnam in 2021 Statista, https://www.statista.com/statistics/1261658/vietnam-purchase-factors-for-cosmetics/ (last visited July 03, 2024)
Main considerations behind purchase decision for cosmetics and beauty care products in Vietnam in 2021 [Graph], Deloitte, October 4, 2022. [Online]. Available: https://www.statista.com/statistics/1261658/vietnam-purchase-factors-for-cosmetics/