Main considerations behind purchase decision for cosmetics Vietnam 2021

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
As surveyed in Vietnam in 2021, quality was the most important driver for purchasing cosmetics and beauty care products, according to 56 percent of the respondents. Safety was revealed as the second most popular consideration when making a purchase decision for these products.

Main considerations behind purchase decision for cosmetics and beauty care products in Vietnam in 2021

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Release date

October 2022

Region

Vietnam

Survey time period

Q4 2021

Number of respondents

1,000 respondents

Special properties

among households in four major cities: Can Tho, Da Nang, Ha Noi, and Ho Chi Minh

Method of interview

Face-to-face interview

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