Most used offline purchasing channels for mother and baby products China 2023

Published by
Yihan Ma,
Dec 20, 2024

According to a survey conducted among parents in China in 2022, about 38 percent of respondents said they prefer to buy mother and baby products in maternal and child product stores. Meanwhile, around 19 percent of respondents stated they choose to purchase baby and maternity products in child service centers.

Most favored offline shopping channels for buying maternity and child products in China in 2023

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Release date

January 2024

Region

China

Survey time period

2023

Number of respondents

1,641 respondents

Age group

20-45 years

Method of interview

Questionnaire

Supplementary notes

Original question: "What is your most preferred offline purchase channel for mother and baby related products and services?"

The survey was conducted nationwide among respondents from China's tier-1 to tier-5 cities.

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