Most used offline purchasing channels for mother and baby products in China 2022

Published by
Xin Ou,
Mar 1, 2024
According to a survey conducted among parents in China in 2022, about 46 percent of respondents said they prefer to buy mother and baby products in maternal and child product stores. Meanwhile, around 11 percent of respondents stated they choose to purchase baby and maternity products in child service centers.

Most favored offline shopping channels for buying maternity and child products in China in 2022

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Release date

August 2022

Region

China

Survey time period

2022

Number of respondents

1,919 respondents

Age group

20-40 years

Method of interview

Questionnaire

Supplementary notes

Original question: "What is your most preferred offline purchase channel for mother and baby related products and services?"

The survey was conducted nationwide among respondents from China's tier-1 to tier-5 cities.

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