Russia: top e-grocery retailers by orders volume 2021

The largest online grocery orders volume was reported by express delivery service Samokat, with 5,360 orders in July 2021. Yandex.Lavka ranked second, with 3,138 orders if also considering orders placed through the Yandex.Eda app.

Major online grocery market players

X5 Retail Group is the major food retailer in Russia by market share, total revenue, and online sales value. However, Sbermarket was the online retailer with a major presence countrywide, covering 82 regions as of June 2021. Uitkonos, on the other hand, provided the largest product variety to its e-grocery shoppers. Perekrestok – one of the brands of X5 Retail Group – listed second, offering 44 thousand food products on its online platform.

Global grocery market overview

On a global spectrum, similarly to Russia, offline grocery sales still yield most of the market revenue. E-commerce sales, nonetheless, are estimated to experience significant growth of nearly 100 percent from 2021 to 2026 worldwide. The Russian grocery market is the third-largest in Europe, ranking behind Germany and France. In 2024, its market value is set to reach about 280 billion U.S. dollars.

Leading online grocery retailers in Russia in July 2021, by number of orders

Characteristic	Number of orders
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Release date

July 2021

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Region

Russia

Survey time period

July 2021

Supplementary notes

* Includes orders made through Yandex.Eda app.
** Orders made through the site metro-cc.ru and Metro app were not taken into consideration.
*** Only orders placed through online stores were counted. Orders from the restaurants and from Yandex.Eda app were not taken into consideration.
**** Only orders placed through Okolo app were considered.

Online stores specializing in online retail of food were taken into consideration. Data on the delivery of ready-made food, meal delivery services with recipes, and subscription services were not included in the study.

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