Knowledge and usage of omnichannel retail services Germany 2020

Published by
Evgenia Koptyug,
Mar 17, 2022
In 2020, 85 percent of German consumers knew about the click & collect service, while 38 percent had used it. Click & collect means ordering an item online, but picking it up in-store, if a brick-and-mortar one is available. Further on the customer may inspect, test or try on the item, as well as ask additional questions. The ranking shows the results of a survey conducted in Germany in 2020 on knowledge and usage of omnichannel retail services.

Knowledge and usage of omnichannel retail services in Germany in 2020

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Sources

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Release date

July 2020

Region

Germany

Survey time period

2020

Number of respondents

Between 481 and 487 respondents

Supplementary notes

The source does not provide exact information on the date of survey.

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