According to a survey on subscription video-on-demand (SVoD) conducted by Rakuten Insight in May 2021, about 43 percent of Thai respondents aged between 35 to 44 years old stated that they intended to unsubscribe from SVoD service providers in the next three months because the subscription prices were getting more expensive. Meanwhile, 41 percent of the respondents who were 16 to 24 years old stated that they would also cancel their subscriptions since there was nothing interesting left to watch on the platform.
Reasons for unsubscribing from subscription video-on-demand (SVoD) services in the next three months in Thailand as of May 2021, by age
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years old and older
The subscriptions increased in price/are too expensive
32%
40%
43%
42%
19%
There is nothing on the platform left that I wanted to watch
41%
35%
31%
35%
38%
The quality of the content is not as good as it used to be
14%
29%
30%
27%
38%
I only subscribed to watch a particular show and I have finished watching it
25%
29%
32%
30%
31%
The video playback was not of good quality or clear
14%
23%
22%
14%
15%
The quality of the video playback is not supported by the devices I have
10%
19%
20%
11%
8%
The person I was sharing the subscription with no longer wants to continue with it
among respondents who intended to unsubscribe from SvoD service providers
Method of interview
Online survey
Supplementary notes
Original question: "Are you planning on cancelling your subscription(s) to streaming service providers in the next three months? If yes, why are you planning to cancel your subscription? (choose all that apply)"
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Rakuten Insight. (August 13, 2021). Reasons for unsubscribing from subscription video-on-demand (SVoD) services in the next three months in Thailand as of May 2021, by age [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1261149/thailand-reasons-for-unsubscribing-from-subscription-video-on-demand-services-by-age/
Rakuten Insight. "Reasons for unsubscribing from subscription video-on-demand (SVoD) services in the next three months in Thailand as of May 2021, by age." Chart. August 13, 2021. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1261149/thailand-reasons-for-unsubscribing-from-subscription-video-on-demand-services-by-age/
Rakuten Insight. (2021). Reasons for unsubscribing from subscription video-on-demand (SVoD) services in the next three months in Thailand as of May 2021, by age. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1261149/thailand-reasons-for-unsubscribing-from-subscription-video-on-demand-services-by-age/
Rakuten Insight. "Reasons for Unsubscribing from Subscription Video-on-demand (Svod) Services in The next Three Months in Thailand as of May 2021, by Age." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1261149/thailand-reasons-for-unsubscribing-from-subscription-video-on-demand-services-by-age/
Rakuten Insight, Reasons for unsubscribing from subscription video-on-demand (SVoD) services in the next three months in Thailand as of May 2021, by age Statista, https://www.statista.com/statistics/1261149/thailand-reasons-for-unsubscribing-from-subscription-video-on-demand-services-by-age/ (last visited July 03, 2024)
Reasons for unsubscribing from subscription video-on-demand (SVoD) services in the next three months in Thailand as of May 2021, by age [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1261149/thailand-reasons-for-unsubscribing-from-subscription-video-on-demand-services-by-age/