According to a survey by Rakuten Insight in June 2024, about 42 percent of the male respondents in Thailand stated that they intended to unsubscribe from SVoD service providers in the next three months because the subscription prices were getting pricier. Meanwhile, around 42 percent of the female respondents stated they would cancel such services because there was nothing left to watch.
September 2024
Thailand
June 13 to 30, 2024
2,388 respondents
16 years and older
among 1,627 female and 716 male respondents who intended to unsubscribe from SvoD service providers
Online survey
Original question: "Are you planning on cancelling your subscription(s) to streaming service providers in the next three months? If yes, why are you planning to cancel your subscription? (choose all that apply)"
The figures have been rounded.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Music
Subscription video-on-demand (SVOD)
eSports
Netflix
YouTube & TikTok
Consumer perspective
Further related statistics
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
