Most used Facebook ad campaign objectives 2024

Published by Statista Research Department, Apr 23, 2024
According to the source's analysis based on more than 26 thousand advertising account and more than 211 thousand ad campaigns, interactions were the most used Facebook ad objective globally in January and February 2024. Traffic came second, with 32.6 percent.

Most used Facebook advertising campaign objectives worldwide in January and February 2024

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Release date

February 2024

Region

Worldwide

Survey time period

January 1 to February 29, 2024

Special properties

26,223 advertising accounts and 211,929 ad campaigns

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Statistics on " Facebook advertising and marketing "

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Other statistics that may interest you Facebook advertising and marketing

Overview

7

Marketing usage

4

Metrics and engagement rates

5

Brands

4

Competitors

5

Consumers

8

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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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