According to a survey by Rakuten Insight in June 2024, approximately 45 percent of Thai respondents aged between 45 and 54 years old stated that they did not subscribe to any SVoD service providers because it was too expensive. Meanwhile, 40 percent of the respondents aged between 25 and 34 years old in the country did not subscribe to such services for the same reason.
Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024, by age
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years old and older
It was too expensive
43%
40%
44%
45%
38%
I was not interested in the shows on offer
22%
15%
15%
17%
19%
I can access the shows I wanted on other channels for free or cheaper
22%
22%
28%
33%
38%
Someone in my household/ circle of friends already has an account that I can use
11%
12%
16%
18%
17%
My devices do not support good quality video playback to make it worth the price
7%
7%
8%
9%
9%
The content available for my region was not as good as for other regions
3%
2%
1%
2%
1%
The streaming service provider I like is not available in my region
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Rakuten Insight. (September 4, 2024). Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024, by age [Graph]. In Statista. Retrieved March 11, 2025, from https://www.statista.com/statistics/1260958/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-age/
Rakuten Insight. "Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024, by age." Chart. September 4, 2024. Statista. Accessed March 11, 2025. https://www.statista.com/statistics/1260958/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-age/
Rakuten Insight. (2024). Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024, by age. Statista. Statista Inc.. Accessed: March 11, 2025. https://www.statista.com/statistics/1260958/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-age/
Rakuten Insight. "Leading Reasons for Not Subscribing to Subscription Video-on-demand (Svod) Service Providers in Thailand as of June 2024, by Age." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1260958/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-age/
Rakuten Insight, Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024, by age Statista, https://www.statista.com/statistics/1260958/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-age/ (last visited March 11, 2025)
Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024, by age [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1260958/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-age/
