According to a survey on subscription video-on-demand (SVoD) conducted by Rakuten Insight in May 2021, approximately 44 percent of Thai respondents who were 55 years old and older stated that they did not subscribe to any SVoD service providers because they could access the shows on other channels for free or cheaper. Meanwhile, the respondents aged between 25 to 34 years old in the country did not subscribe to such services because it was too expensive.
Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by age
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years old and older
It was too expensive
42%
43%
42%
42%
41%
I can access the shows I wanted on other channels for free or cheaper
24%
24%
35%
39%
44%
I was not interested in the shows on offer
22%
21%
16%
19%
13%
Someone in my household/circle of friends alreaddy has an account that I can use
13%
11%
12%
16%
16%
My devices do not support good quality video playback to make it worth the price
8%
7%
9%
8%
14%
The content available for my region was not as good as for other regions
3%
3%
3%
1%
4%
The streaming service provider I like is not available in my region
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Rakuten Insight. (August 13, 2021). Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by age [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1260958/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-age/
Rakuten Insight. "Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by age." Chart. August 13, 2021. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1260958/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-age/
Rakuten Insight. (2021). Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by age. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1260958/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-age/
Rakuten Insight. "Leading Reasons for Not Subscribing to Subscription Video-on-demand (Svod) Service Providers in Thailand as of May 2021, by Age." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1260958/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-age/
Rakuten Insight, Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by age Statista, https://www.statista.com/statistics/1260958/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-age/ (last visited July 03, 2024)
Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by age [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1260958/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-age/