According to a survey by Rakuten Insight in June 2024, approximately 41 percent of the female respondents in Thailand stated that they did not subscribe to any SVoD service providers because it was too expensive. Meanwhile, around 26 percent of the male participants in the country did not subscribe to such services because they could access the shows on other channels for free or cheaper.
Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024, by gender
Characteristic
Female
Male
It was too expensive
41%
47%
I was not interested in the shows on offer
17%
21%
I can access the shows I wanted on other channels for free or cheaper
25%
28%
Someone in my household/ circle of friends already has an account that I can use
14%
13%
My devices do not support good quality video playback to make it worth the price
7%
8%
The content available for my region was not as good as for other regions
1%
3%
The streaming service provider I like is not available in my region
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Rakuten Insight. (September 4, 2024). Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024, by gender [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1260957/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-gender/
Rakuten Insight. "Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024, by gender." Chart. September 4, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1260957/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-gender/
Rakuten Insight. (2024). Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024, by gender. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1260957/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-gender/
Rakuten Insight. "Leading Reasons for Not Subscribing to Subscription Video-on-demand (Svod) Service Providers in Thailand as of June 2024, by Gender." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1260957/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-gender/
Rakuten Insight, Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024, by gender Statista, https://www.statista.com/statistics/1260957/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-gender/ (last visited December 23, 2024)
Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024, by gender [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1260957/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-gender/
