According to a survey on subscription video-on-demand (SVoD) conducted by Rakuten Insight in May 2021, approximately 43 percent of the female respondents in Thailand stated that they did not subscribe to any SVoD service providers because it was too expensive. Meanwhile, around 27 percent of the male participants in the country did not subscribe to such services because they could access the shows on other channels for free or cheaper.
Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by gender
Characteristic
Female
Male
It was too expensive
43%
41%
I can access the shows I wanted on other channels for free or cheaper
32%
27%
I was not interested in the shows on offer
18%
22%
Someone in my household/circle of friends alreaddy has an account that I can use
13%
11%
My devices do not support good quality video playback to make it worth the price
8%
9%
The content available for my region was not as good as for other regions
2%
3%
The streaming service provider I like is not available in my region
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Rakuten Insight. (August 13, 2021). Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by gender [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1260957/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-gender/
Rakuten Insight. "Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by gender." Chart. August 13, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1260957/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-gender/
Rakuten Insight. (2021). Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by gender. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1260957/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-gender/
Rakuten Insight. "Leading Reasons for Not Subscribing to Subscription Video-on-demand (Svod) Service Providers in Thailand as of May 2021, by Gender." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1260957/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-gender/
Rakuten Insight, Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by gender Statista, https://www.statista.com/statistics/1260957/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-gender/ (last visited July 22, 2024)
Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by gender [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1260957/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers-by-gender/