According to a survey on subscription video-on-demand (SVoD) conducted by Rakuten Insight in May 2021, approximately 42 percent of the respondents in Thailand stated that they did not subscribe to any SVoD service providers because it was too expensive. The same survey found that around 43 percent of Thai respondents did not subscribed to such streaming services.
Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of May 2021
Characteristic
Share of respondents
It was too expensive
42%
I can access the shows I wanted on other channels for free or cheaper
29%
I was not interested in the shows on offer
19%
Someone in my household/circle of friends alreaddy has an account that I can use
12%
My devices do not support good quality video playback to make it worth the price
8%
The content available for my region was not as good as for other regions
2%
The streaming service provider I like is not available in my region
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Rakuten Insight. (August 13, 2021). Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of May 2021 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1260948/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers/
Rakuten Insight. "Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of May 2021." Chart. August 13, 2021. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1260948/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers/
Rakuten Insight. (2021). Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of May 2021. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1260948/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers/
Rakuten Insight. "Leading Reasons for Not Subscribing to Subscription Video-on-demand (Svod) Service Providers in Thailand as of May 2021." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1260948/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers/
Rakuten Insight, Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of May 2021 Statista, https://www.statista.com/statistics/1260948/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers/ (last visited July 23, 2024)
Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of May 2021 [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1260948/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers/